To promote the Alcon contact lenses we have designed an impactful point of sale promotional strategy.
Upon the purchase of more than one lens pack the client receives a petrol voucher of variable value: this is a simple, direct and concrete reward formula that the client welcomes very positively.

Summer has come, it’s time to leave to enjoy your well-earned vacations.
You just have to fill up and hit the road… make sure you fill up with contact lenses and gasoline Alcon will take care of everything you need for the summer with the promotion ‘ fill up for summer’
Pupil in the guise of petrol station attendant, is the Ambassador of this promotion that with a light and funny mood leverages on the arrival of summer.