STYLE MAGAZINE – CORRIERE DELLA SERA
EXHIBITION: FORMAL ITINERARIES OF REAL FASHION
CONCEPT CREATION AND DESIGN, PLANNING AND PRODUCTION, PROJECT MANAGMENT, FIT-OUT, EVENT MANAGEMENT, COMMUNICATION MATERIALS PRODUCION
For Style Magazine, Corriere della Sera’s fashion magazine, we have created, produced and installed the “Formal Itineraries of Real Fashion” exhibition, a jacket-centric show that, at the 90th edition of Pitti Immagine, is intended to glorify this iconic item of menswear.
Starting from the concept, we designed an itinerary with a strong lighting arrangement, that allowed the visitors to travel through the item’s story, from the designer’s mood-board to the jacket’s production itself, through the fashion’s pictures and boutique’s windows, until the final consumer portrayed on a street style snapshot.
10 Italian fashion brands took part at the exhibition with their jackets: Lardini, Brunello Cucinelli, Caruso, Kiton, Tagliatore, Massimo Alba, Ernesto, Reporter and Luigi Bianchi Mantova.
For the exhibition’s vernissage we organized a welcome cocktail with drinks inspired to the four different jacket’s styles.