PHYTO
LAUNCH EVENT

PROJECT MANAGMENT, FIT-OUT, EVENT OPERATIONS MANAGMENT

Phyto launched an innovative product that enriches the famous Elixir line: the cleansing Cream. To present the product we chose the very first Phyto salon in Italy, Namu Hair, the ideal place to have Phyto Guests try the new product. The fit-out recalled the colors and the main ingredients of the product, playing with gold and the rare Pink Charme Narcissus.

To treat its guests with a moment of absolute relax inspired by the nature and candor of its products, Phyto involved Zoya, an American brand that produces all natural nail polishes.