ALCON
DAILIES PROMO CAMPAIGN

CONCEPT CREATIVO, ART DIRECTION, GRAPHIC DESIGN, COPYWRITING, DIGITAL AD

To promote the Dailies – contact lenses from Alcon – we designed an all-round promotion strategy for the store and the digital world. For every 3-packs purchase, the contest “Occhio allo Scatto | Watch the Shot” secured the choice of two prizes, a printed photo album and / or twenty five vintage Polaroids.
Last but not least, the contest rewarded five lucky entrants with 5 Polaroid Snap each day.

For the point of sale we designed and produced synergic communication solutions, from the exhibitor counter to the window display.

On the digital front, the site congliocchi.it and the social media properties guided consumers to identify the promotion touch points and the nearest stores while, during the promotion period, an engaging campaign on the social medias featured Pupillo – the promotion character – as unexpected star of celebrations like Valentine’s day.

In collaboration with US UP.