ROYAL CANIN
ADV CAMPAIGN

 

CREATIVE CONCEPT, ART DIRECTION, GRAPHIC DESIGN, COPYWRITING

“Diciamoci la verità” – Let’s face it” – is the strong message proposed to Royal Canin to expose the myths and to reveal the truth around pets’ food, in contrast with the belief that pets and humans share the same nutrition needs. The main image of this campaign shows a dog and a cat projecting a shadow of a man in the background to suggest and recall the wrong projections that the owners do on their pets.

In collaboration with US UP.